10 Essential Marketing Tools for Agents

Digital marketing can be a daunting task for all real estate professionals. New agents often have to create their online brand from scratch with many aspects to cover from setting up a website to your social footprint and original content. Having the right tools at your disposal can greatly enhance your productivity and quality of marketing collateral. Here are 10 tools you should consider:

Google G-Suite

Google’s G-Suite combines all its apps, tools and platforms into a single business suite that should be the backbone for any agent or broker. Includes Gmail, Docs, Drive, Calendar, Meet and more. It’s never been easier or cheaper to manage so many aspects of your digital life:

  • Manage your emails and domain names
  • Use shared calendars to schedule meetings with automatic email invites
  • Turn meetings into a video conference from any camera-enabled computer or phone
  • Easily work on documents, spreadsheets, and slides across your devices
  • Store and share files in the cloud
  • Easily link Google platforms such as Adwords and Analytics
  • Advertise on the leading marketplaces for search, display and video
  • Keep all your work in one place with secure access from your computer, phone, or tablet
  • Quickly invite others to view, download, and collaborate on any file

The breadth of tools, features and services is unrivaled all for the price of a latte. If you don’t use G-Suite go sign up right now:


Cost: $6mth


WordPress is the world’s most popular, easiest and most powerful content management and website publishing system. It’s famously easy to install and lets non-technical agents manage all aspects of their personal real estate website through an intuitive dashboard. The core platform is open source and free to use and supported by tens of thousands of developers and designers worldwide. 

It features a plugin architecture and a template system that makes it easy to build a professional website in a short time and extend its functionality, such as adding IDX search, with thousands of add-on tools and apps. New versions are frequently released to support the latest standards and security measures. Due to its popularity there are endless resources easily available from customizing themes to managed hosting  and custom developed plugins.


Cost: Free


Mailchimp is a leading email marketing service and marketing automation platform. Its core feature is to collect email lists and manage email blast which can be sent using reusable email design templates. It integrates with many third party platforms such as WordPress and is essential to create email leads from sign-up forms and landing pages. Mailchimp enables agents to setup and manage automated drip email campaigns to create lead nurture funnels.

The marketing platform offers many additional features such as:

  • Sign-up forms
  • Opt-in subscriptions
  • Landing pages
  • Social posts and ads for Facebook, Instagram, and Twitter

You can even Print, stamp, and mail postcards to people around the world for as little as 75 cents a card.


Cost: Free – $14.99


Never miss a call with this essential virtual phone forwarding and management service and receive business calls and texts from anywhere with the desktop or mobile apps. You can get a business phone number with all the features of a robust phone system without the expense of additional devices. Your personal number stays completely private and you always know when business is calling. You can choose from local, toll free, or vanity toll free numbers that not only look professional but allow you to fully manage incoming calls. Calls can be routed to different numbers and devices and a customizable answer/voice mail system provides greetings and extensions that welcome callers. Take multiple calls at the same time by routing them to another phone or team member, so your leads and customers never get a busy signal.


Cost: $26/mth

Envato Elements

Create without limits. Envato powers a variety of creative exchanges such as Themeforest.com for WordPress themes or Videohive.net for videos where you can browse and purchase creative assets. Envato Elements now offers a monthly subscription that offers unlimited downloads of all essential media assets a Realtor might need such as stock images/photos, WordPress & website templates, graphics/icons/illustrations, music, mound FX, stock videos & templates, brochures/flyers etc. If you are creating social video or brand content this resource will cover all your creative media needs for one fixed monthly price.

Powered by a community of talented designers, Envato Elements puts great design in reach for everyone.

  • Unlimited downloads for a single fee
  • Powered by a community of independent designers
  • One simple commercial license for all content


Price: $16/mth unlimited downloads


Finding and hiring creative or development help can be daunting. Agencies or smaller studios are usually too expensive for agents for smaller projects and the ‘friends and family’ help often turns into subpar results. Instead use Fiverr to easily hire freelancers for your projects. You can browser through the talent pool and services and check out portfolios and review or post your project to receive custom quotes and proposals. Set your delivery time, budget, and receive custom offers straight to your inbox. The platform provides a layer of quality assurance and security and the ‘FiverrPro’ designation is reserved for the 1% top quality verified professionals hand-vetted for stellar quality and service.

  • Graphics & Design
  • Digital Marketing
  • Writing & Translation
  • Video & Animation
  • Music & Audio
  • Programming & Tech


Price:  TBD


This simple and affordable (free tier!) online video web app is perfect for turning standard MLS listings into engaging video social posts, stories, and ads without using timelines, layers, and other complexity or learning curves usually associated with video editing. Its core features automatically turns static web pages or blog posts into video storyboards that you can then further customize with your own or stock video and photo footage. However the best feature is creating manual storyboards from your listing copy and then adding still photos from the property. Lumen5 then creates high quality animated video slideshows with copy captions perfect for everything from Instagram Stories to Facebook ads.

  • No timeline, no layers, no complexity
  • An intuitive drag-and-drop experience to tell your stories.


Price: Free (5 videos/mth)/ $19/mth (premium)


MobileMonkey is a Facebook Messenger marketing platform. Adding MobileMonkey Facebook Messenger marketing chatbots is the one thing you’ll do this year that will drive the most leads. MobileMonkey makes Facebook marketing fun, easy and very efficient. It uses Facebook Messenger to create automated yet personalized lead funnels via a chatbot. Facebook Messenger chatbots are the only bots that instantly capture lead info on first contact and allow you to direct message leads.

  • Automatically nurture & qualify leads + convert & engage customers
  • Send notifications, updates, and promos in Facebook Messenger with 80% open rates
  • Built-in lead magnets including scan codes, landing pages, buttons and checkboxes
  • Click-to-Messenger Facebook Ads with instant lead capture and follow-up
  • Run contests, promotions and quizzes with Facebook post autoresponders


Price: Free/$19mth


Web push notifications are fast becoming the go-to medium to nurture leads and create mindshare with customers. There is no more effective way to get to your customers mobile device than push notifications that appear as an alert on the phone’s home screen. PushEngage lets you start building audience lists for free and offers a variety of features to create drip campaign or series of notifications to increase your conversions and leads. The browser based single step push opt-in gets as high as 20% subscription rates and push notifications have 3x to 10x times higher click rates than E-mail.

  • Single Step Opt-in
  • Higher Click Rates Over Emails
  • High Opt-In Rates
  • Automatic Responders
  • 2 to 4x Higher ROI Over Email


Price: Free/$29mth


Keynote is part of Apples free iWork productivity suite. With its powerful tools and Apple’s famous ease of use interface, Keynote makes it easy to create stunning and memorable presentations. However, it’s some of the lesser known features that makes Keynote a versatile video creation tool.  You can animate slides and objects with an array of dazzling effects that turn static assets into compelling content. Once your slides are animated you can voice over the presentation, record and export to video. I will post a stand alone tutorial on how to create stunning videos with Keynote using standard MLS listing assets – stay tuned!


Price: Free

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