If you’re thinking about getting your own personal website you’re probably wondering what all is involved. To give you a starting point here is a blueprint of how to setup a WordPress website for agents:
Get a Google account + Gmail address
A Google account will give you access to most Google integrated apps and services and lets you cross-link data and products for easy management.
Register a custom domain
Don’t register domains with your hosting provider. It’s much easier to manage your domains with domain registrars like Google or Godaddy. Your domain is independent from your website and hosting provider.
Setup your custom domain email with G Suite
Get a professional email account, 30 GB of online storage, Calendar, video conferencing, Docs, and more tools for your business.
Google Ads is essential to promote your site with paid marketing campaigns such as search, display banners and Youtube videos. Make sure to link your Ads account with your Analytics account to track your campaign performances.
GTM allows you to easily deploy code snippets, tags and conversion pixels without having to edit any pages or code on your website.
Setup MailChimp account
This is a popular email list manager that enables you to build email contacts/leads lists as well as send email blasts and automated drip lead nurturing campaigns.
Select a dedicated WordPress Website hosting vendor
Dedicated hosting will ensure that you have the latest updates and security features. Most hosts also provide WordPress specific support and can help you upload and manage themes and plugins, secure SSL etc.
Setup Hosting account
Most vendors have flat-rate services to setup a new account for you. It requires changes to your domain DNS etc. so often best to pay the professionals.
Select and install a WordPress Real Estate theme
There are many real estate specific themes available. Envato has a large marketplace for themes and other digital assets. Check Themeforst.net
Install essential WordPress plugins
At minimum you’ll need a SEO, Google Tag Manager and listbuilder plugin. To display MLS listings you’ll also need an IDXplugin/provider. You can find plugins at WordPress.org
Customize theme and content
Most themes let you import sample content which is often easiest to customize to get started. There’s also a large pool of freelancers to help you get setup.