If you’re looking to make a memorable first impression when meeting prospects consider handing them a business card with a payoff. You’re probably considering business cards ‘old school’ and not an effective marketing tool, something people just discard. However, once you add some value you can turn this simple first introduction into a memorable positive experience.
Consider handing out a Starbucks business gift card. This little known Starbucks offering lets you create custom personalized business cards with an added gift card value. Upload your own logo and contact info and then choose a redeemable gift card amount. The familiar Starbucks logo and branding will immediately connect with your prospects and ensure they will hold on to your card. Who would turn down a free premium coffee? Even better, the next time they crave a coffee and stop by a Starbucks they will remember you fondly.
Granted, handing out $5 gift cards to everyone you meet can get pricy quickly. and you pre-pay for the card value regardless if the prospect actually redeems the card. You can maximize the ROI of this concept by taking this a bit further. Instead of using Starbucks pre-paid gift cards consider this much better and cheaper community option:
Approach a local popular coffee shop and ask the owner if he will do a local customer cross-promotion. You will hand out custom cross-branded business gift cards but this time the cards are not pre-paid but rather a redeemable coupon. You will pay the coffee shop for every card redeemed at his store. In this arrangement you can market the gift cards freely without paying for any unused cards. The shop owner should be happy to get a free promotion and new customers in the door for no cost. If the shop uses a digital point of sales system you might even require an email address or phone number to redeem the card, thus creating valuable leads.
This general concept should work with other businesses in your local market.