You don’t have to be a professional videographer to create compelling content such as property tours. Most smartphones have high quality video capabilities, however, hand held phone videos often turn out pretty bad.
There are usually two key issues: #1 shakyness and #2 bad sound. Fortunately you can greatly improve your video quality by using some basic accessories like a stabilizer and external microphone.

With Coronavirus social distancing and shelter-at-home directives being the new normal, real estate agents should switch to virtual open houses to keep buyers engaged. Most real estate professionals are probably aware of live streaming features on Facebook, Youtube or Zoom, but without having a basic understanding of how live streaming works, getting started can be intimidating. This article outlines the most important live streaming solutions and provides some valuable tips and resources to help you get started hosting virtual open houses with ease and confidence.

Spark is part of Adobe’s Creative Cloud apps. Adobe has long been the leader in professional creative software such a Photoshop for digital imaging or Premiere Pro for video editing. These tools have a steep learning curve and complex features that go far beyond the needs of the average user. With Spark Adobe adds a much more user friendly simple to learn app to its Creative Cloud. Its slogan is ‘Create in Minutes’ which is reflected in the simplicity of the user interface and options.

A key part of your digital marketing strategy should be content. And as you probably know creating content can be difficult. Creating video content is even more daunting but has to be a central part of your marketing efforts.