Creating Social Videos from MLS listings with Lumen5
Promise: No timeline, no layers, no complexity. Create thumb-stopping videos. Turn heads with the most captivating themes and styles custom-tailored for social. An intuitive drag-and-drop experience to tell your stories.
A key part of your digital marketing strategy should be content. And as you probably know creating content can be difficult. Creating video content is even more daunting but has to be a central part of your marketing efforts considering these stats:
- 74% OF ALL INTERNET TRAFFIC IS FROM VIDEO CONTENT
- 10X HIGHER REACH ON FACEBOOK WITH VIDEOS
- 6X MORE VIDEO RETWEETS THAN PHOTOS ON TWITTER
Traditional video content creation requires experience and costly hard and software to shoot and edit footage, add music and compose motion graphics for titles and captions. This is usually handled best by hired specialists and often part of your brokerage’s services for property listings. However, the costs for outsourcing video production are prohibitive for an agent’s personal marketing efforts, especially for producing shorter and more frequent social video posts.
Luckily the Internet offers a variety of video creation tools and apps for the amateur video aficionado. One of these options is Lumen5, a simple web app tailored to creating social video stories from your photos and stock footage.
Lumen5 markets itself around its AI automated story creation capabilities, using existing content from a page or blog post to auto-create animated video stories. This is a fun feature that crawls a URL, extracts images and copy and turns it into an animated, captioned slideshow. However, the results are way crude and require lots of customization and fixes to make them usable.
Lumen5 is much more powerful when using curated assets, for this demo still photos from an MLS listing and text captions edited from the listing’s description. This is the workflow to create a captioned social video from an MLS listing:
- Gather your still images/photos and name them sequentially
- Create a text file/doc with captions for each photo
- Create a new video in Lumen5
- Select ‘Start with your own images’ as the video’s starting asset
- Upload your photos
- Add captions to each slide
- Add background animation to each slide
- Add background music from the Lumen5 library
- Save or post the video