- Ad Exchange
- Adwords
- Adx
- Analytics
- Aspect Ratio
- Audience Extension
- Audience Segment
- B2B
- B2C
- Blacklist
- Brand Equity
- Business-to-Business
- Business-to-Consumer
- CAC
- Call to Action
- Click rate
- Clickthrough Rate
- Client
- CLV,CLTV,LCV,LTV
- Connected TV
- Container Tag
- Content Distribution
- Content Marketing
- Conversion
- Conversion Rate Optimization
- Cookie
- Cost Per Click
- Cost Per Mille
- Cost per Acquisition
- Cost Per Completed View
- Cost per Engagement
- Cost Per Mille
- CPA
- CPC
- CPCV
- CPE
- CPM
- CRO
- Cross-Channel
- CTA
- CTR
- CTV
- Customer Experience
- Customer Acquisition Cost
- Customer Lifetime Value
- DAM
- Data Management Platform
- DBE
- DCO
- Demand Side Platform
- Demographic Area
- Digital Asset Management
- Digital Brand Engagement
- Digital Out-of-Home
- DMA
- DNS
- Domain Name Servers
- Domain Authority
- Domain Name System
- DOOH
- DSA
- DSP
- Dynamic Creative Optimization
- Dynamic Search Ads
- eCPC
- eCPM
- Exchange
- Exclusion targeting
- Extensible Markup Language
- Feedback Loop
- File Transfer Protocol
- Frequency
- FTP
- Funnel
- GA
- Geo-Fencing
- Google Ads
- Google Tag Manager
- GTM
- Hosting
- HTTP
- Hypertext Transfer Protocol
- IBA
- IDX
- Impressions
- Imps
- In-Feed
- In-Market
- In-Stream
- Indexing
- Interest-Based Advertising
- Internet
- Internet Protocol
- Internet Service Provider
- IP
- IP Address
- ISP
- JavaScript Object Notation
- JSON
- Latent Semantic Indexing
- Lookalike Audience
- LSI
- MAP
- Marketing Automation Platform
- Marketing Qualified Lead
- Master Service Agreement
- MAU
- Micro Content
- Monthly Active Users
- MQL
- MSA
- Multichanne
- MX
- MX Record
- Name-Value Pair
- Native Advertising
- Native Ads
- OBA
- Off The Shelf
- Omni Channel
- Omni-Channel
- Omnichannel
- Online Behavioral Advertising
- OTS
- OTT
- Over-the-Top
- Packets
- Pixel
- Placement
- Plug-in
- Progressive Web Apps
- Prospecting
- Protocols
- PWA
- QR
- QR Code
- Quality Score
- RDA
- Reach
- Real Time Bidding
- Recency
- Remarketing
- Remarketing Lists for Search Ads
- Responsive Display Ad
- Retargeting
- Return on Ad Spend
- RLSA
- Roadblock
- ROAS,RAS
- RTB
- Search Engine Results Pages
- Segment
- Sell-Side Platform
- SERP
- Servers
- Service Level Agreement
- Share of Voice
- SLA
- SMM
- Social Media Marketing
- Social Proof
- SOI
- SOV
- Sphere of Influence
- Spidering
- SSL
- SSP
- Supply Side Platform
- Suppression Targeting
- TAC
- TAM
- TCP
- TCP/IP
- TCP/IP
- Themes
- Total Addressable Market
- Touch Points
- Touchpoints
- Traffic Acquisition Costs
- Transmission Control Protocol
- UA
- Uniform Resource Locator
- URL
- User Agent
- User Experience
- UX,CX
- VAST
- VCR
- Video Completion Rate
- View-Through
- View Through Rate
- VPAID
- VTR
- Web Server
- WordPress
- XML