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Retargeting is an online advertising strategy of showing banner ads to people who previously visited your site, while they visit other sites. Remarketing (aka retargeting) is a form of personalized advertising, based on prior online actions — visiting a website, watching a video, reading a blog, opening an email, looking at images, etc.

Synonyms:
Remarketing
Retargeting (Wikipedia)

In software engineering, retargeting is an attribute of software development tools that have been specifically designed to generate code for more than one computing platform.

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