How to Use QR Codes

QR Codes

Even if you have never used QR codes  (short for “quick response” code) yourself you surely have noticed the distinct black and white dot matrix that look like square bar codes on products or manuals. Basically, a QR code works in the same way as a barcode at the supermarket. It is a machine scannable image that can instantly be read using a mobile phone camera.

A QR code consists of a number of black squares and dots which represent certain pieces of information. Your phone or app will know how to put this information into action.

The main use of QR codes is to open URLs directly in your phone’s browser without the need to type anything. Once you scan the QR code with your phone’s camera it will open a link in your browser. This is an extremely convenient way to direct visits to your website, listing or leadgen pages.

However, link redirects are only one feature of QR codes. The main advantage of a QR code is its versatility. You can not only generate URLs but also resolve phone numbers, text/copy, contacts and SMS’. The phone will prompt the user with the corresponding action request:

Because of the ease of use and ubiquitous mobile support QR codes provide a great marketing tool that should be implemented into your marketing collateral such as open house flyers, brochures and business cards.

The most powerful feature for lead generation is the text/SMS option. The QR code will prompt the user to text you with a predefined message e.g. to get more info on a property. This will send a text straight to your phone with the prospects phone number!

You can also further integrate QR codes into your automated marketing funnels using Zapier to add contacts to your CRM or remarket display ads etc.

There are many QR generator websites, apps and tools to choose from. For general use free options such as https://www.the-qrcode-generator.com/ should suffice. If you’re more serious about QR codes you might want to sign up for paid platforms such as https://delivr.com

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